As some of you might know, the Ratio Beta has successfully ended. As we have previously expressed on Instagram how extremely humbled we are by the amazing response, engagement and contribution from everyone in the community.
Here are some fun stats:
167k total signups for this beta
14.649 Unique devices requested
26 Million minutes spent on Ratio
15 version iterations (and another 28 internal!)
135 Buges fixed
11k Community posts
We wanted to thank you all again, our users, moderators, community leaders and everyone in our internal testing groups for the time and effort helping us find and fix bugs, and ultimately improving Ratio every day.
After a long back and forth with Google, we’ve finally reached a good compromise and will launch Ratio on the Play Store in the coming days. We are also launching a new re-designed website inspired by our experience with everyone here. We think it better represents what Blloc and Ratio have grown into.
In writing this post we wanted to clarify a few of things:
Ratio Pro vs Ratio Light
Going forward there will be no more Ratio Light.
The version launching soon on the Play Store will be called Ratio, and will have all the features of and correspond to Ratio Pro as you knew it during Beta. Two features won’t be available immediately for new users downloading it on the Play Store - ColorTouch, and App Locking - as they require a permission we can’t request on the PlayStore. In order to get these two features we released RatioTool, a simple desktop application that connects with your phone to easily give Ratio the permissions required to activate these features.
From now on Ratio = Ratio Pro in Beta and the new Ratio Pro will have all the features of Ratio, plus our messaging module and aggregator the Tree.
As some of you may know, our crown jewel is the Tree. We were extra secretive about this feature and didn’t share much of it with anyone due to various competitive and IP reasons, but we’ve been developing it silently since April on a secret Alpha parallel channel, and it is soon coming out as a stable product.
We will start Beta testing Ratio with the Tree (the new RatioPro) on October 15th, by inviting the active internal testers from our Telegram groups, and after this we will start sending out daily invites to the top 10 ranked users on the referral program. The referral program is simple, you will get a personalised link to share Ratio, the more people download and use Ratio from your link the higher you will jump up ahead of line to get early free access to the Tree (RatioPro).
The Tree Beta won’t be as big or long as the Ratio Beta, as it already went through a much more robust testing, we plan to cap it to 60 days before a public launch. So it’s more of a pre-launch warm up.
Everything you saw and tried from Ratio so far will be free, forever. Every Ratio feature, including ColorTouch and anything else currently launched will be free.
Ratio Pro (Ratio with the Tree - the messaging module) will cost $1.25/month for an annual subscription, and $1.99 on a monthly. You all know we did an insane amount of A/B testing and questionnaires around this topic, after evaluating all options this is the best option we think values the software and adequately compensates the effort needed to keep this going.
Why not a one-time payment?
Ratio is not like any launcher. It is a lot closer to an OS, and will ALWAYS need constant updates, fixes, android versions bumps, etc. It simply would not be realistic (or sustainable) to calculate the continuous development costs based on a one-time payment.
Why not for free?
This is actually a valid point. We thought a lot about monetisation while keeping Ratio free, whilst staying loyal to our own values (no intrusive ads or selling users’ data). We have some ideas and are seriously testing them, however these only make sense down the line when we reach a specific volume of users. Once we reach that, we won’t hesitate on making Ratio Pro free.
Free Trial period? Codes for Beta users?
Anyone who downloads Ratio will always get 14 days to try Ratio Pro and the Tree for free.
However, we have not forgotten everyone here who made a contribution and helped us improve our app.
In first place, we will offer our most active Beta users (they know who they are) a 1-year free subscription to Ratio Pro. Next in line, for the ones who also made a significant contribution, we will give out 3-months free subscriptions for you and your friends. The Community leaders here will be responsible for evaluating the giveaways.
We still believe in this project a lot. Especially after the Tree’s public launch. Synchronising all your messages so you can do everything on your laptop without needing to look at your phone will enable the all-round productive and distraction free experience we always envisioned.
However, as you may know, Bllocdesk was also quite buggy. This was partly due to the fact that it was developed by Ratio devs when they had some time on their hands (including yours truly), and was the least tested of all our pieces of software. We decided to pause development on it since some weeks so we can focus and dedicate all our resources to a stable and public release of Ratio. After launching the Tree publicly, we will hire dedicated devs to work on it and test it / launch a better version (we are looking into recruiting community members btw). More on this later.
After the Play Store launch, BllocServices won’t be needed anymore. We will keep it around a bit for the Tree Beta program, and then we will sunset it.
We are still debating on opening this forum publicly so it becomes the main support page / the main public place for discussing everything Ratio. We would love to hear your thoughts on this.